The FI 50: New and Next Ideas to Grow Your Top Line, Bottom Line, and Customer Value Line. 50 financial institutions; 50 states; 50 ideas. How do 50 unique financial institutions expand revenue, scale productivity, and boost profits? These new and next ideas can help your financial institution increase income, streamline delivery, and maximize your customers’ experience and loyalty. The top line is the new bottom line, but only when operations are efficient, and service is at its finest. These next practices from financial institutions nationwide provide actionable ideas that you can implement right away, allowing your financial institution to meet the needs of your customers.