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Brand Strategy Workshop

Who Should Participate

CEOs, presidents, senior managers, retail managers, product managers and marketing managers.

Session Description

In this class we will go through the best practices in brand development and contrast how brand relates to the bottom-line profits of the bank. We will use examples from community banks and other industries to help build the case for brand development and positioning. The real message of this class will focus on moving a bank’s position from commodity-based pricing to premium pricing through an understanding go brand. Premium (branded banks) will have higher NIM and higher non-interest income. We will also touch on product, culture and the marketing strategies to build a premium brand. 


Jay Coakley, manager of Coakley Strategic Solutions LLC, is a 33-year veteran of the financial services industry. Before starting Coakley Strategic Solutions, Jay served as Senior Vice President of Marketing for Central Bancompany, where he managed customer acquisition and retail profitability strategies for the corporation. Jay also works with future bank leaders as an instructor with the Graduate School of Banking at the University of Wisconsin. Jay was also honored for his work in the area of new demand deposit product development with Harvard Business School case study.

Registration Fee (This fee includes materials, lunch and refreshments)

Member: $295.00
Additional person from same bank: $245.00

Note:  You will be given the option to pay by credit card or to invoice your company during the checkout process.

Dates & Times

May 12, 2020
Check in: 8:30 AM
Program: 9:00 AM - 4:00 PM


Minnesota Bankers Association
8050 Washington Avenue South
Eden Prairie, MN  55344
Click here for directions


Lodging arrangements can be made at: Hyatt Place, Eden Prairie. Click here to make an online reservation, or call 952-944-9700 - dial “0” for the front desk, (Ask for the Minnesota Bankers Association rate of $148.00, plus tax)

Cancellation Policy

The MBA reserves the right to cancel programs due to insufficient enrollment, instructor illness, or other reasons. Participants wishing to cancel must inform the MBA in writing prior to the event. Send cancellation notices to A cancellation fee of 25% of the program cost will be charged for withdrawing, or you may send a substitute. The full program fee will be charged for withdrawing after the event has taken place or a no-show. 

Special Needs

If you have a disability that may affect your participation in this program - or any dietary issues - please send a statement regarding any special needs to at least two weeks prior to the program. We will contact you to discuss accommodations.
5/12/2020 9:00 AM - 4:00 PM
Minnesota Bankers Association 8050 Washington Avenue South Eden Prairie, MN 55344

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