Print Test

Brand Strategy Webinar

Brand Strategy Webinar

Who Should Participate

CEOs, presidents, senior managers, retail managers, product managers and marketing managers.

Session Description

In this webinar we will go through the best practices in brand development and contrast how brand relates to the bottom-line profits of the bank. We will use examples from community banks and other industries to help build the case for brand development and positioning. The real message of this webinar will focus on moving a bank’s position from commodity-based pricing to premium pricing through an understanding go brand. Premium (branded banks) will have higher NIM and higher non-interest income. We will also touch on product, culture and the marketing strategies to build a premium brand. 


Jay Coakley, manager of Coakley Strategic Solutions LLC, is a 33-year veteran of the financial services industry. Before starting Coakley Strategic Solutions, Jay served as Senior Vice President of Marketing for Central Bancompany, where he managed customer acquisition and retail profitability strategies for the corporation. Jay also works with future bank leaders as an instructor with the Graduate School of Banking at the University of Wisconsin. Jay was also honored for his work in the area of new demand deposit product development with Harvard Business School case study.

Registration Fee

Member: $295.00
Additional person from same bank: $245.00

A link will be sent to all registrants the day before the program.

Note:  You will be given the option to pay by credit card or to invoice your company during the checkout process.

Dates & Times

May 12, 2020
Program: 10:00 AM - 12:00 PM
Break: 12:00 - 1:15 PM
Program: 1:15 - 3:30 PM

Cancellation Policy

The MBA reserves the right to cancel programs due to insufficient enrollment, instructor illness, or other reasons. Participants wishing to cancel must inform the MBA in writing prior to the event. Send cancellation notices to A cancellation fee of 25% of the program cost will be charged for withdrawing, or you may send a substitute. The full program fee will be charged for withdrawing after the event has taken place or a no-show.

5/12/2020 10:00 AM - 3:30 PM
At Your Desk, MN
Online registration not available.

Please note that you must be logged in to register online

Don't have an account? 
Click here to create one.