As the Marketing and Communications Specialist for The Bank of Elk River, you are responsible for implementing marketing and communications strategies that elevate the bank’s brand and increase market share. You will develop effective messaging catered to the audience and the communication channel, including, but not limited to, social media, digital platforms, intranet, blogs, press releases, sales materials, video, animations, email, and more.

SUPERVISORY RESPONSIBILITIES: None.

QUALIFICATIONS

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Coordinate integrated marketing and communication efforts for the Marketing Department, including, but not limited to, content creation, social media management, videography management, marketing platform management, graphic design, and collateral development.
• Generate, edit, and publish content (original text, images, video, or HTML) on multiple channels creating meaningful connections and developing sales leads.
• Update and present recommendations on sales and business development content, scripts, messaging, and automated responses.
• Manage select marketing vendor relationships, ensuring contracts and content are delivered on time and measured for effectiveness.
• Collaborate with and provide direction on identified bank committees to execute multiple tasks.

COMPETENCIES

The competencies listed below are critical to the success of this role.

Technical Skills: Utilizes knowledge of content management systems, social media platforms, project management software, campaign management, email marketing systems, and metric measurement tools. Proficient with Microsoft Office Suite, Adobe Acrobat, InDesign, Photoshop, Illustrator, Canva, and video editing software.

Communication: Writes content that translates features into benefits and/or translates complex concepts into understandable language across various traditional and digital communications channels.

Project Management: Leads the implementation and completion of communications tactics. Collaborate with and provide direction to internal and external resources to execute multiple tactics. Manage the internal review process for assigned projects. Proactively and regularly report project status to Director and team.

Marketing Degree and 2 to 3 years marketing experience

COMPETENCIES

The competencies listed below are critical to the success of this role.

Time Management: Uses time management skills to prioritize, plan out work activities, and completes work on time. Reacts well under pressure and can multitask to meet deadlines. Teambuilding: Fosters a working environment where colleagues are encouraged to contribute and build a positive team spirit. Balances team and individual responsibilities. Exhibits objectivity and openness to others' views.

Customer Service: Provides excellent customer service with external and internal customers of the bank. Works well with others.

Development: Accepts responsibility for own actions. Meets challenges with resourcefulness. Pursues training and development opportunities and strives to continuously build and share knowledge and skills.

Attention to Detail: Demonstrates a high level of accuracy, attention to detail, and is able to edit work for errors. Highly organized in order to manage multiple projects efficiently and effectively.

Change Management: Adapts to changes in the work environment. Changes approach or method to best fit the situation. Able to deal with frequent change, delays, or unexpected events. Problem Solving: Finds new ways to improve practices, identifies inefficiencies and provides suggestions for improving work processes. Applies common sense to resolve problems in a timely manner.

The bank has been in business for 135 years and is proud to serve the Elk River Community.