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Marketing Roundtable

Marketing Roundtable


Is Your Business Development a House of Cards?
Whether you have an existing officer call program or are planning to introduce some form of business development program this year, you will want to attend this informative presentation. The program includes materials and forms to help prepare an introduction plan, manage officer contact activities, report results and design effective reward systems.

Build a Referral Program that Works…In 60 Days
Simply introducing a referral program doesn’t guarantee success. In order to be successful, referral programs must be easy-to-manage, credible, visible and focused. Does your referral program meet these standards? You can create employee and manager accountability with a properly structured referral program.

Recipe for an Effective Sales Environment

This presentation takes a recipe card approach to helping banks identify the critical ingredients that make sales environments more effective. This session will provide forms, checklists and practical applications that help simplify implementation no matter what stage of development the bank is addressing. This presentation challenges bankers to look beyond traditional approaches to relationship development and pursue a future that begins with a customer-centric business model.


Tom Hershberger, President, Cross Financial Group

Registration Fee (This fee includes lunch)
Member: $250.00
Each additional person from same bank $200.00

Note:  You will be given the option to pay by credit card or to invoice your company during the checkout process.

Dates & Times

February 28, 2018
Check in:  8:45 AM
Program:  9:00 AM - 4:00 PM


Minnesota Bankers Association
8050 Washington Ave S
Eden Prairie, MN  55344
Click here for directions


Lodging arrangements can be made at: Hyatt Place, Eden Prairie. Click here to make an online reservation, or call 
952-944-9700 - dial “0” for the front desk, (Ask for the Minnesota Bankers Association rate of $148.00, plus tax)

Cancellation Policy

The MBA reserves the right to cancel programs due to insufficient enrollment, instructor illness, or other reasons. Participants wishing to cancel must inform the MBA in writing prior to the event. Send cancellation notices to maryh@minnbankers.com. A cancellation fee of 25% of the program cost will be charged for withdrawing, or you may send a substitute. The full program fee will be charged for withdrawing after the event has taken place or a no-show. 

Special Needs

If you have a disability that may affect your participation in this program - or any dietary issues - please send a statement regarding any special needs at least two weeks prior to the program. We will contact you to discuss accommodations.

This program is for MBA members only.

2/28/2018 9:00 AM - 4:00 PM
Minnesota Bankers Association 8050 Washington Avenue South Eden Prairie, MN 55344
Online registration not available.

Please note that you must be logged in to register online